Initially the TeacakesandCo website was a information based website with a single entry for communication, a contact form. With this contact form people could apply their name, their intent and a broad message to communicate what they wanted.
The next steps were to communicate how this would shape itself into a product that could be sold and than paid, scheduled and delivered. Lorna from TeacakesandCo needed a new way to go about this as it consumed a lot of time to interact with her customers while always communicating the same information over and over.
That’s why it was important to come up with a solution that would make this workflow faster, easier and more effective both from TeacakenandCo’s perspective and the customers perspective.
The TeacakesandCo logo gives the authentic touch that represents the brand as foreign and original so this was left untouched. We did however modernise the overall look and feel of the brand by changing up colors and typography.
The website received a great overhaul to achieve a customer journey that is both easy to navigate and well automated to save time in communication and booking a high tea.
Demo of booking a high tea.
Allergy icons made to display products containing certain allergies
Number 1 on search term “high tea in zeeuws-vlaanderen”
16x increase in google reviews over the course of 6 months.
280% more online bookings.