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Universal Principles of Design

Written by William Lidwell, Kritina Holden, Jill Butler.

Why should you read this book?

The term design stretched wide along many fields of expertise, but there are always fundamental reasons why design should be applied in a particular way. This book gives great insight in what design is, what it should do and how you can solve problems with design. Well organized information with great explanations.

Inside the book you find 125 ways to enhance Usability, Influence perception with design, Increase the appeal of design, Learn to make better design decisions, how to Teach through design and many more things.

Who should read this book?

Any designer that wants to deeply understand the field they are working in: graphic design, web design, UX/UI, interior design and architecture are all well explained based on the solutions design can bring to the table.

What I learned from the book.

This book was one of the first and most important books I have read learning design. It has learned me what problems design can solve, what the best practices are for many fields of use and gave great insight in the value it can provide for clients. There also are a lot of base principles that are very well explained, one of which is the golden ratio.

Most of the information that is written in this book I apply in any of my design and branding work. As it makes you understand that design is not art, it is always used as either a way of communicating to a specific target audience, helps to achieve a certain goal or solve a major problem.

Book summary

This book was one of the first and most important books I have read learning design. It has learned me what problems design can solve, what the best practices are for many fields of use and gave great insight in the value it can provide for clients. There also are a lot of base principles that are very well explained, one of which is the golden ratio.

Most of the information that is written in this book I apply in any of my design and branding work. As it makes you understand that design is not art, it is always used as either a way of communicating to a specific target audience, helps to achieve a certain goal or solve a major problem.